From the beginning, Briony Kennedy had a ground-breaking vision: to create positive social change with certified, ethically-made cosmetics that are kind to the earth and animals. Driven by her passion for environmental sustainability, Briony founded Adorn Cosmetics in 2009 to revolutionise the beauty industry.

Briony knew Adorn had to be different—a conscious brand with a luxe feel, not just another ‘natural’ brand with false claims and disguised toxic ingredients. 

As a beauty industry veteran and former professional makeup artist, Briony knew the importance of using good quality products with safe ingredients. So, she went the distance to make sure every ethical beauty claim by Adorn was backed by real certifications. With unwavering commitment to her customers—her Adorners—Briony guaranteed complete transparency on all the ethically-sourced, non-toxic ingredients used in every product. With the world choking on plastic, Briony was also determined to minimise waste and pioneered environmentally-friendly refill and sample programs—a bold move, but a much-needed change for the beauty industry.

Briony deliberately chose to be the face of Adorn because it’s so much more than a cosmetics brand: it’s a powerful collective movement that aligns with all her values. She lives with purpose in all areas of her life, not only as an entrepreneur and environmental activist, but as a mother of three boys and an advocate for mental health awareness. After the birth of her twin boys, Briony suffered debilitating postnatal depression which prompted her to help other women enduring this common mental illness. She encourages women to share their experiences of mental health and is now a proud ambassador for both Beyond Blue and Perinatal Anxiety and Depression Australia (PANDA).

When she’s not working on Adorn or trying to improve the world, you’ll find Briony donning colourful activewear and sipping a Dirty Chai after a KX Pilates class (or an Espresso Martini after work hours). At home she’s an enthusiastic recycler and will often go live on Facebook when she’s in the bath— called ‘Waffle time with Briony’—chatting about products and advice with her VIP Adorners.

Above all, Briony advocates kindness—to ourselves, each other and the planet. She empowers women to look good, do good and feel good with her easy-to-follow ‘Better Beauty Tutorials’. You can also follow her personal podcast here and join the conversation about babies, beauty and business.