Episode 006

Luxury Without the Guilt



Ever since I was young, I’ve always been passionate about looking after the environment. I used to drive my mother crazy because I was always emptying the trash and sorting out the recyclables from the rubbish. I hated waste and always tried to reuse and repurpose whatever I could.

I didn’t know it at the time, but this innate desire was what spurred me on to build Adorn Cosmetics into the ‘Chanel’ of natural beauty.

Over the last 10 years, my determination to make Adorn Cosmetics as minimal waste and as ethically derived as possible, has led to a lot of sacrifices, naysayers, and ‘missed opportunities.’

My decision to refuse outer packaging for my products has stopped me from selling in stores and collaborating with other brands. When I started selling my cosmetics online sans the normal packaging, people told me I had rocks in my head.

Yes, this decision to stick to a cruelty-free and minimal waste ethos definitely led to a slower style of business and often painful journey.

But, it’s also led me to build a company that has always stuck to the same core value: we can have luxury products and lifestyles without the guilt of harming the planet. It’s led to a brand that creates multi-purpose products while empowers consumers to make environmentally conscious choices. At Adorn, we think that's pretty cool.

In this episode, I reveal how the beauty industry contributes monumentally to waste and how we as consumers can be more environmentally conscious. I also share how we can stick to our values despite the naysayers and how I educate my children about their environmental impact.

In this world of over 7 billion people, it’s often easy to forget how much impact we have on the people around us and on the world itself. But, every decision counts, and as a collective, we all have the ability to effect change. Whether you’re a mum, a business owner, or someone who calls this planet home, my hope is that you’ll know just how powerful you are.

Discover:

  • Where my passion for the environment originated from [01:17]
  • How I strived to make Adorn Cosmetics as ethical as possible [05:15]
  • Adorn Cosmetics’ various accreditations [26:48]
  • How I teach my children to be environmentally conscious [32:09]
  • How we can all insert sustainable choices into our lifestyle [39:29]