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How to Create a 'No Makeup' Makeup Look and Makeup Tips for Women Over 40

makeup tips for women over 40 with a YouTube tutorial

Makeup tips for women over 40 go far beyond covering fine lines or masking signs of ageing — it's about enhancing your natural glow, boosting skin confidence, and using products that support your skin, not stress it. Whether you're rediscovering makeup after years of minimal use or you're a glam queen looking to refine your routine, here’s your ultimate guide to looking radiant at every age.



1. Start with Skin: Prepping is Key

As we age, hydration, barrier support and antioxidants become non-negotiables. Before applying a single drop of makeup, prioritise your skin prep.

best hydrating mist from Bulgarian rose on a white background
best vitamin c serum for over 50
Makeup primer for mature skin
Adorn Day Defence Ceramide Oil bottle with natural elements on a white background

2. Use Lightweight, Skin-Loving Foundation

Heavier foundations can settle into fine lines, making them more noticeable. Opt for a breathable, buildable base.

  • Mineral Foundation with SPF: The SPF 20+ Mineral Foundation offers light-to-medium coverage, sun protection, and a natural finish that feels like second skin.
refillable loose mineral powder

Pro tip: Apply with the 15 Piece Makeup Brush Set for even, streak-free blending.

Vegan makeup brushes set for mineral makeup application from Adorn Cosmetics against a white background.

3. Correct & Brighten Without Caking

Dark circles and uneven tone can become more prominent after 40, but less is more.

Under-Eye Corrector

Gently tap with your ring finger or a fluffy brush to melt it into the skin seamlessly.

4. Bring Back Dimension with Bronzer & Blush

Add life back to your complexion with natural warmth and a healthy flush.

Pressed Mineral Bronzer | Refillable Compact in a black case on a white background
  • Blush: Choose a flattering shade of the Mineral Powder Blush to bring a youthful pop to the apples of your cheeks.
Open container of brown powder with 'ADORN' branding on a white background

 

Creamier, more blendable powders work best for mature skin and Adorn nails the texture.

5. Frame the Face: Brows Matter More Than Ever

Brows tend to thin over time. A well-defined but natural brow lifts the whole face.

Angled Liner brush with black handle and silver ferrule on a white background.

Open container of brown best eyebrow powder with 'ADORN' branding on a white background.


6. Define Eyes with Soft Intensity

Instead of harsh liners, opt for soft, smokey definition and curled lashes to open the eyes.

Mineral Eyelash Lengthening Primer - Eye Looks - Eye Makeup

ADORN Eyelash Curler Pro - Adorn Cosmetics


7. Lips That Feel as Good as They Look

As we mature, lips can lose volume and moisture. Avoid matte formulas that crack or accentuate lines.

ADORN Ceramide Lip Glaze mineral lipstick

Stick to warm nudes, rose tones and berry shades to enhance your natural lip colour.

Ageing doesn’t mean your makeup bag needs to get smaller — it just needs to get smarter. Choosing products that nourish, protect and flatter your skin is the ultimate act of self-care. With Adorn’s cruelty-free, Australian-made, vegan beauty essentials, you can feel good about everything you put on your skin — and even better about the reflection looking back at you.