Adorns Sustainability Initiatives
Australian Made, Cruelty-Free & Vegan Refillable Beauty, that's Kind to Animals, Our Planet, and Your Skin Since 2008. Adorn Cosmetics has been minimising the impact that beauty consumption has on our planet for over 15 years.
Certified Australian Made & Owned, Vegan, Cruelty-free, and 'Safe' by Safe Cosmetics Australia since the brand launched, Adorn founder Briony Kennedy has been on a mission to minimise the unnecessary use of precious planet resources. Here are her '3 P's' and 3 D's' of creating a more sustainable business: The 3 P's (Production, Product, People) AND the 3 D's (Development, Delivery and Disposal).
So what does this mean? It means that at every step of the way ( 3 P's + 3 D's ) decisions have been made to create nothing more and nothing less than what is needed to deliver beautiful cosmetics safely to our customers with as little impact on or beautiful planet as possible. At Adorn Cosmetics we believe in prevention rather than a cure, and therefore recycling should not be the goal, rather a minimalist approach, and encouraging reuse and upcycling when considering sustainability in business.
There are many ways in which Adorn Cosmetics achieve this, such as:
~Pioneering Refillable Makeup in 2009. Encouraging the reuse of our packaging.
~Pioneering Skincare Refills in 2011.
~Refill products require less padding and materials to protect them for delivery. Often an envelope is all that's needed!
~Retailing Cosmetics Naked. This means NO outer display boxes or plastic seals. Okay, this has prevented the retail our products in beauty stores for this reason - but we are fine with that sacrifice.
~Small Batch Production. Since we sell direct to our customers we can produce very targeted quantities/volume of product minimising out of date, or less popular products ending up in landfill.
~Samples. Adorn Cosmetics was the first Australian cosmetics brand to offer makeup and skincare samples for sale as a product line to minimise incorrect product purchases leading to landfill and a loss of the resources needed to make the full-size product to start with.
~Reusable Packaging. We make bottles and jars to last so that they can be reused, time and time again.
~Adorner Recycle Program. For the products that can't be refilled they can be returned to us for recycling at Terracycle.
~We Dont Use Boxes. Biodegradable plastic postal bags and recycled paper is used to gift wrap customer orders. That way Adorn Cosmetic parcels take up less room in the delivery network - which means less fuel used because more parcels can be despatched at once.
~Build-Your-Own Product Options. Customers can select the shades in palettes and even the type of reusable mascara wand they prefer. This personalisation helps avoid unused products and waste.
~Online Focused Retail. Predicting stock quantity that will sell is impossible so avoiding mass retail of Adorn Cosmetics in-stores prevents landfill/waste of products that may not sell, and the fuel to send and return unsold stock.
~Manufacturing Locally. Australian made is good for both Australia and our local communities - and its best for the planet as a whole.
These small, but meaningful steps over the last 15 years have continued to be the backbone of the Adorn Cosmetics brand and what our Adorner Community have grown to love us for..
