Adorn Sustainable Beauty Uncovered
Australian Made, Cruelty-Free and Vegan Refillable Beauty Since 2008
Adorn Cosmetics has been minimising the environmental impact of beauty consumption for over 15 years. Proudly Australian made and owned, cruelty-free, vegan, and certified ‘Safe’ by Safe Cosmetics Australia, sustainability has been part of our DNA since day one.
Founded by Briony Kennedy, Adorn was built on the belief that beauty should nourish your skin while being kind to animals and respectful of our planet. From formulation to fulfilment, every decision is made with intention, restraint, and responsibility.
Our Sustainability Framework
The 3 P’s and the 3 D’s
At Adorn, sustainability isn’t a trend. It’s a framework that guides how we operate.
The 3 P’s
• Production
• Product
• People
The 3 D’s
• Development
• Delivery
• Disposal
Together, the 3 P’s and 3 D’s shape every stage of our business. The goal is simple
to create nothing more and nothing less than what is needed to deliver beautiful, safe cosmetics with the lowest possible impact on our planet.
We believe in prevention rather than cure. Recycling should never be the goal. A minimalist approach, reuse, and upcycling matter far more.
How Adorn Cosmetics Reduces Environmental Impact
Pioneering Refillable Beauty
- Introduced refillable makeup in 2009 to encourage packaging reuse
- Launched skincare refills in 2011
- Refill products require less packaging and protection, often shipping safely in envelopes
Retailing Cosmetics Naked
- No outer display boxes
- No plastic seals
- While this limits traditional retail opportunities, it significantly reduces waste and aligns with our values
Small Batch Production
- We sell directly to our community
- This allows precise production volumes
- Minimises expired or unsold products ending up in landfill
Samples That Reduce Waste
- First Australian cosmetics brand to offer samples as a product line
- Helps customers choose correctly the first time
- Prevents unused full-size products going to landfill
Reusable and Durable Packaging
- Bottles and jars are designed to last
- Made to be reused again and again
- Encourages long-term ownership rather than single-use consumption
Adorner Recycle Program
- Non-refillable packaging can be returned to us
- Recycled responsibly through TerraCycle
- Supports circular beauty where possible
Packaging Without Boxes
- No unnecessary outer boxes
- Orders are wrapped using recycled paper
- Biodegradable postal bags reduce parcel volume
- Smaller parcels mean fewer delivery trips and lower fuel use
Build-Your-Own Products
- Customers choose their own palette shades
- Select preferred reusable mascara wand
- Personalisation reduces unused products and waste
Online-Focused Retail Model
- Predicting in-store sales is unreliable
- Online retail prevents unsold stock being shipped, returned, or discarded
- Reduces unnecessary transport emissions
Manufacturing Locally
- Australian made supports local communities
- Shorter supply chains
- Lower transport emissions
- Better oversight and quality control
Sustainability as a Long-Term Commitment
These small but meaningful decisions have shaped Adorn Cosmetics for over 15 years. They are not marketing tactics. They are the foundation of our brand and the reason our Adorner community continues to trust and support us.
Sustainability isn’t about perfection. It’s about thoughtful choices, consistency, and respect for what truly matters.
