The beauty industry has long been a major contributor to global waste — and in 2009, Adorn’s founder set out to change that. Determined to create kinder cosmetics, we pioneered a world-first: Refillable Skincare and Refillable Makeup.
From day one, our mission has been clear: take bold, actionable steps to reduce virgin materials — especially plastic — and deliver sustainable beauty solutions that genuinely minimise waste.
Unlike traditional brands, we banned unnecessary single-use product boxes and plastic seals. Instead, we proudly sell our natural beauty products “naked” and deliver them in biodegradable, earth-friendly materials only.
At Adorn, we believe true sustainability is what you don’t make. It’s about reusing and refilling packaging — not relying on recycling systems that are broken, with only around 10% of the world’s plastic ever recycled.
Our community has embraced this vision, choosing to refill their Adorn mineral makeup and natural skincare products year after year. Together, we’re preventing thousands of single-use containers from ending up in landfill and proving that beauty can be both luxurious and sustainable.
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