Focus On Sustainability
Adorn continues a quest to create a true circular beauty brand built on quality while informing the market of the benefits of meaningful sustainable practices.
Adorn is one of the most highly accredited, circular cosmetics brands globally. Founder Briony Kennedy, was an early advocate for makeup refills in her mission to minimise the use of precious planet resources. Adorn products are sold without outer boxes or plastic; a much-needed change for the habitually wasteful beauty industry. Small, but meaningful steps over 15 years have continued to be the backbone of the Adorn brand. Adorn's initiatives and vision, is to conserve the planet and animals and promote kindness in all we do.
In 2023 Adorn developed our Focus on Sustainability report comprising of industry and Adorn customer research. Download the full report for more.
REUSE, RECYCLE, REFILL
Adorn has shifted the profile of product samples from being seen as a ‘gift with purchase’, to be a purposeful means towards product satisfaction, saving money and minimising waste. Similarly Adorn provides packaging options so that customers can recycle more, or opt for refills. Many Adorn bottles and pots can be refilled. Refills take up less transport and warehouse space and the refill sachets can be returned and recycled. Refills also require less packing materials for customer delivery. This is an all-round win-win as our customers pay less for a refill pouch or sachet than for a full-sized product.
ADORN LIVES CIRCULAR BEAUTY
Adorn strives to achieve practices where products are created, processed, distributed and disposed of sustainably, and a circular model aims to keep Adorn’s product elements in play over and over again.
As a circular beauty brand Adorn:
- Works with nature and only produces what it needs.
- Adorn keeps recources in play longer by producing refillable beauty products and using sustainably sourced materials like bamboo.
- Adorn avoids unnecessary resources and contributing to post-consumer waste wherever possible through removing standard outer packaging, and encouraging our refill options and samples.
- We recycle what can’t be refilled: taking responsibility of our post-consumer waste and recycling with Terracycle who turn it into outdoor furniture.
ADORN IS FOR KINDNESS TO THE PLANET, PEOPLE & ANIMALS